Our Values & Priorities

How important is the culture of a business to you? For us, the way we behave and the principles by which we operate are a core foundation to the company.

Our Golden Threads

Our Purpose gives us a North Star.

Our Values set our behaviours.

Our Priorities set our direction.

Our Purpose forms the ideology-thread. It is a short, simple statement which encapsulates our reason for being.

Our 4 core values form the people-thread that link all colleagues around the globe. We think of them a little like a magic formula which helps us all bring our best to the table so we can enjoy success together.

Our strategic priorities form the business-thread that gives us a clear direction and targets. Demonstrating the kind of business that we are and the areas where we want to make a positive impact.

Our Purpose

Make tomorrow a home for all of us.

At Knauf, our purpose is clear and ambitious: 'Make tomorrow a home for all of us.'

This purpose is our guiding North star, inspiring everything we do.

It's about more than just building structures; it's about creating spaces where people feel safe, connected, and inspired.

With our 100-year legacy, we're committed to designing materials and solutions that enhance well-being, protect the planet, and foster inclusivity.

Our purpose drives us to innovate, collaborate, and build a better future together.

Join us in making the world a more beautiful and sustainable place to call home.

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Our Values

For us, the way we behave and the principles by which we operate are a core foundation to the company. These are our Values. No matter your role, your location, your background or your skills, everyone in Knauf feels that these values align with their own. We recruit with them, assess with them and work with them. Do they feel like a fit for you?

Menschlichkeit

Menschlichkeit is accepting that differences do make the difference and we all have a responsibility to those around us.
• Act with social responsibility
• Play an active role in Knauf
• Build an inclusive Knauf community
• Treat each other with fairness and respect
Commitment

When the world says “Give up”, commitment says “Try one more time”. We mean commitment in the broadest sense, not only to your own career and the company, but also taking that sense of responsibility and respect to your team and everyone who you interact with.
• Enjoy striving to be the best
• Grow and develop our people
• Go the “extra mile”
• Encourage people to take ownership and responsibility
Partnership

Real partnership doesn’t know the difference between ‘our way’ and ‘my way’. We achieve more in a safe and inclusive environment and we want everyone to be valued for their own unique contribution.
• Take on individual responsibilities and make decisions
• Encourage new ideas
• Establish and retain mutual trust and inclusivity
• Act as one team
Entrepreneurship

An entrepreneur knows there are worse things than failure, like not even trying. We create a safe, curious environment to let you explore the possibilities.
• Think and act “outside the box”
• Drive change and innovation
• Be pragmatic and take calculated risks
• Take initiatives and be results-oriented

Our Priorities

We want Knauf to stand for being a great employer

We want to be known as a great employer. This means ensuring that our people feel safe and engaged in a diverse and supportive environment. We want to create a place of opportunity where everyone feels empowered to reach for the next step that feels right for them. This aligns to our value of Menchlichkeit.
Value for our customers is core to our decision-making

We want to make sure that our customers always receive the best value from us and from our products. We prioritise understanding their needs and the challenges of their industries and working with them to apply our products in optimum ways. This aligns to our value of Partnership.
We always operate with the future in mind.

We always operate with the future in mind. This means understanding our impact at all levels on the wider environment in which we live and making conscious, positive decisions to create a hopeful and sustainable world for future generations. This aligns to our value of Commitment.
High performance is our way of operating

We set a high standard of performance. From the ways in which we operate to the products we produce, we always demand the highest performance. Our high-quality standards underpin our commitment to innovation and we want diverse and engaged people who can thrive in this environment. This aligns to our value of Entrepreneurship.

closeup photo of person holding color soils

Diversity & Inclusion

Working with us is an opportunity to be respected, included and valued for your unique contribution. You help to enrich the business by bringing your whole self to work, as together we achieve more in a safe and inclusive environment.

Diversity and inclusion is acknowledged by our company as a crucial aspect in facing the current global issues of climate change, resource scarcity, and population change.

A diverse and inclusive network of suppliers, customers and employees enables the creation of a more resilient and adaptive business. To attain this goal, we strive to create a welcoming environment where all individuals feel valued, respected and engaged. Emphasis on diversity and inclusion is key in developing trust, increasing efficiency, and creating new opportunities for the business as a whole. Being a decentralized company, diversity and inclusion efforts may vary between businesses and regions.

When you consider working for Knauf, these are the foundational elements that need to resonate with you. Do you see your own values and priorities reflected here? Do you want to work for a business which is run through these core pillars? Do you see the opportunity that comes from working in a business like ours?